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Indeed continually updates its job-posting guidelines to improve the experience for job seekers and employers. Policy changes can affect organic applicant flow and may cause jobs to become sponsored-only when they are not managed correctly.

Hireology’s Platinum Partnership with Indeed gives us priority access to important policy updates. We use that access to keep these recommendations current and help you stay compliant, maintain job visibility, and attract qualified candidates.

To maintain strong visibility in Indeed’s organic and sponsored job feeds, follow the recommendations below.

In This Article We Will Cover:

• Top Recommendations
• Related Topics

NOTE: Recommendations will be updated as new information and policies become available

Top Recommendations:

Post jobs through one channel

• Post jobs through Hireology instead of posting the same job directly to Indeed and through Hireology.

• Posting the same job through both channels can cause Indeed to flag the jobs as potential duplicates.

• If you post through Hireology, contact your Indeed representative and let them know that Hireology posts should receive preference.

Post legitimate, active jobs

• Only post real, currently available job openings.

• Do not post spam, scams, or other offers.

• Do not use job postings only to build a candidate pipeline when you do not have an open role.

• To build a pipeline, consider using your dedicated career site, talent communities, professional networking platforms, a referral network, or a re-engagement campaign for silver-medal candidates.

• Using job postings for unfilled, always-on roles can negatively affect candidate experience, candidate trust, your employer brand, applicant flow, and your standing with job boards such as Indeed.

Use clear job titles and detailed descriptions

• Use a clear title for one role, such as Caregiver.

• Do not combine roles in the title, such as Caregiver/CNA.

• Do not include extra information in the title, such as full time, signing bonus, or all capital letters.

• Do not include a location or relocation information in the job title.

• Include a detailed description with the company overview, benefits, responsibilities, and qualifications.

• Describe the job naturally instead of listing keywords.

• Write descriptions for one person, such as Caregiver, instead of using a general plural such as Caregivers.

• Use gender-neutral language. Avoid gender-specific terms such as handyman.

• Avoid excessive punctuation, special characters, and symbols in job titles and descriptions.

• Do not describe roles as self-employment or commission-only positions.

• Include an accurate salary band that is as narrow as possible. A range that is too wide may limit job visibility.

Specify the job location

• List the exact city where the job is located, or the nearest major city when appropriate.

• Indeed searches within 25 miles of the posting location.

• If you are targeting multiple cities within a 25-mile radius, list the specific cities in the job description.

• Provide detailed location information for each job to avoid location blasting.

• Do not mention relocation in the job title or description.

Avoid duplicate job postings

• If you have multiple openings for the same role, add an additional seat to the existing posting instead of creating a second posting.

• If you need to hire for the same role at locations within 25 miles of one another, include the specific location for each job in the description.

• When possible, make descriptions for different locations distinct, even when the role is the same.

• Include details that are unique to each location, team, or area.

• If similar jobs differ by shift, title, responsibilities, client, or other details, describe those differences in the job description rather than the job title. This is also known as territory management.

Refresh existing jobs carefully

• For roles that take time to fill, or when you need to backfill a hire who did not work out, use the following approach instead of immediately closing and reopening the job:

• Make real updates to the job description, responsibilities, or qualifications.

• Review the job before making changes; even small, meaningful updates show that the job has been reviewed.

• If an update does not improve visibility, the job is at least 120 days old, and you still need to repost it, wait at least 7 days before posting a new job. This helps reduce the risk of a duplicate-posting flag.

Related Topics

• Indeed - Organic Feed Troubleshooting
• Job Board Visibility Best Practices
• Indeed Search Quality Standards
• Job Board Integrations