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Adding Hireology to your Google Tag Manager (GTM) account helps track applicant activity and conversion. This provides organizations with advanced website analytics and tracking. 

In this article we will cover: 

• First Things
• Setting up Hireology Tracking with Google Tag Manager 
• Using Tag Manager to Analyze Web Traffic and Behavior
• Hireology Tracking in GTM
• Related Topics

First Things

If your organization already leverages Google Tag Manager on your website for tracking, you may want to partner with your marketing, information technology team, or web agency to add Hireology tracking to your careers page. 

If your company does not currently have Google Tag Manager installed, you will need to first create a Google Tag Manager account and create a container using Google’s step-by-step guide.

Setting up Hireology Tracking with Google Tag Manager 

Once you have created a Google Tag Manager account and container, follow these instructions to locate the GTM ID that you will be required to share with Hireology developers for installation on your career site. 

1. Log in to Google Tag Manager and click Workspace.
2. Near the top of the window, find your container ID, formatted as GTM-XXXXXX. Copy this code.
   
3. If Hireology hosts your career site, please send this code to our team at support@hireology.com along with your name and organization to get it installed.
   
   Note: If you self-host your career site, add this code to your Hireology account under Settings >> Career Site and scroll to the Google Tracking section to add it.
   

Using Tag Manager to Analyze Web Traffic and Behavior

Once set up, you will begin to collect applicant traffic and events within Google Tag Manager. The links below are useful to track specific moments in the application funnel. With these URLs, you can add a tracking pixel to the page that shows when an application is submitted using the submission success URL scheme.

Key Hireology URL schemes we recommend tracking include:

Job List

https://careers.hireology.com/[careers_pathname]

Job Description and Application

https://careers.hireology.com/[careers_pathname]/[job_id]/description

Submission Success https://careers.hireology.com/[careers_pathname]/[job_id]/submission_success

Prescreen Survey

https://careers.hireology.com/[survey_id]/survey

Hireology Tracking in GTM

Use the following steps to track the results of your Hireology jobs activity on your website, you can track the above URLs that replace your unique career site name, job ID, and survey ID as appropriate, or by using a regular expression to track multiple URLs at once. 

Since different organizations use GTM in unique ways, it may be best to loop in your IT, marketing, or agency team to integrate Hireology job flow tracking into your organization’s broader GTM tracking efforts.

If you have any specific questions about including your GTM code within your Hireology account, feel free to reach out to support@hireology.com. To get started leveraging Google Tag Manager, be sure to reference the resources on Google’s Help Center.

Related Topics

• Custom URL Applicant Source Tracking
• Job Boards