For organizations that want advanced website analytics and tracking, adding Hireology to your Google Tag Manager (GTM) account will help track applicant activity and conversions. This article will walk through how to get this setup.
If your organization already leverages Google Tag Manager on your website for tracking, you may want to partner with your marketing, information technology team or web agency to add Hireology tracking to your careers page.
If your company does not currently have Google Tag Manager installed, you will need to first create a Google Tag Manager account and create a container using Google’s step by step guide.
Setting up Hireology Tracking with Google Tag Manager
Once you have created a Google Tag Manager account and container, follow these instructions to locate the GTM ID that you will be required to share with Hireology developers for your installation on career site.
- Log in to Google Tag Manager and click Workspace.
- Near the top of the window, find your container ID, formatted as GTM-XXXXXX.
- Copy this code. If Hireology hosts your career site, please send this code to our team at email@example.com along with your name and organization to get it installed.
Note: If you self-host your career site, add this code to your Hireology account under Settings >> Career Site and scroll to the Google Tracking section to add it.
Using Tag Manager to Analyze Web Traffic and Behavior
Once set up, you will begin to collect applicant traffic and events within Google Tag Manager. The links below are useful to track specific moments in the application funnel. For example, with the below URLs, you can add a tracking pixel to the page that shows when an application is submitted using the submission success URL scheme.
Key Hireology URL schemes we recommend tracking include:
Job Description and Application
Hireology Tracking in GTM
Use the following steps to track the results of your Hireology jobs activity on your website, you can track the above URLs that replace your unique career site name, job ID, and survey ID as appropriate, or by using a regular expression to track multiple URLs at once.
Since each organization may use GTM in unique ways, it may be best to loop in your IT, marketing or agency team to integrate Hireology job flow tracking into your organization’s broader GTM tracking efforts.
If you have any specific questions on including your GTM code within your Hireology account, feel free to reach out to firstname.lastname@example.org. If you want to get started leveraging Google Tag Manager, be sure to reference the resources on Google’s Help Center.