There are several steps you can take to ensure your job openings are seen in Google search results and get the most visibility possible from potential applicants.
Step 1: Refresh your job after a reasonable amount of time
Google will remove your job after a certain amount of day, so we recommend setting your jobs to automatically refresh every 60 days.
Step 2: Add or update your company profile in settings
Including your company website, physical address and social links in your account settings will help your job openings rank higher in Google search results.
Go to Settings and click on the ‘Company Profile’ tab to make sure your company name, website address, phone number and physical address are included.
Your Company Profile information should match the information you’ve included in your Google business listing. Use this step-by-step guide for creating a free Google My Business listing.
To add your company’s social media links, go to the ‘Career Site’ tab in Settings, select the social media sites you want to appear on your careers page (Facebook, LinkedIn or Twitter), and add the website address for each.
Step 3: Add compensation information to all open jobs
Research proves that including compensation information drives higher page ranking on Google for Jobs, allowing you to outrank competitors who do not share this information.
From the ‘Job Details’ page, add compensation data including the pay rate, pay period and pay frequency. This information is optional to include but highly recommended to increase job visibility in Google for Jobs search results.