There are several steps you can take to ensure your job openings are seen in Google search results and get the most visibility possible from potential applicants.
Step 1: Refresh your job after a reasonable amount of time
Google will remove your job after 30 days, so make sure to refresh regularly. Hireology allows you to refresh a job with the click of one button. You have the option to refresh any of the jobs in your account 30 days after the initial open date.Start by clicking on the 'Jobs' tab at the top, left hand corner of the page from the navigation bar.
Once on the jobs page, click on the job title you'd like to refresh.
Click on the 'Refresh' button to the right of the job title.
There will be a pop up indicating that you have refreshed the job with today's date. Within 24 hours of clicking the 'Refresh' button, your job will repost to the top of the organic feeds again.
Step 2: Add or update your company profile in settings
Including your company website, physical address and social links in your account settings will help your job openings rank higher in Google search results.
Go to Settings and click on the ‘Company Profile’ tab to make sure your company name, website address, phone number and physical address are included.
Your Company Profile information should match the information you’ve included in your Google business listing. Use this step-by-step guide for creating a free Google My Business listing.
Research proves that including compensation information drives higher page ranking on Google for Jobs, allowing you to outrank competitors who do not share this information.
From the ‘Job Details’ page, add compensation data including the pay rate, pay period and pay frequency. This information is optional to include but highly recommended to increase job visibility in Google for Jobs search results.